Privacy Policy

Last Updated: January 15, 2025

Welcome to Aura Sky Pool. We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, use our services, or interact with our luxury pool facility located at Level 50, Palm Tower, Dubai, UAE.

1. Information We Collect

1.1 Personal Information

We collect personal information that you voluntarily provide to us when you:

• Make a reservation or booking for our infinity swimming pool and facilities
• Register for an account on our website
• Subscribe to our newsletter or promotional communications
• Contact us through our contact form, email, or phone
• Participate in surveys, contests, or promotional activities
• Provide feedback or reviews about our services

The personal information we may collect includes:

• Contact Information: Full name, email address, phone number (+971 56 208 4719), mailing address
• Account Information: Username, password, profile preferences
• Payment Information: Credit card details, billing address, transaction history
• Identification Information: Date of birth, nationality, passport or Emirates ID number (as required for facility access)
• Booking Details: Reservation dates, number of guests, special requests, dietary preferences
• Communication Records: Correspondence with our customer service team, feedback, and reviews

1.2 Automatically Collected Information

When you visit our website, we automatically collect certain information about your device and browsing behavior:

• Device Information: IP address, browser type and version, operating system, device identifiers
• Usage Data: Pages visited, time spent on pages, click patterns, referring website addresses
• Location Data: Approximate geographic location based on IP address
• Cookies and Tracking Technologies: Information collected through cookies, web beacons, and similar technologies

1.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Social media platforms when you connect your account or interact with our social media pages
• Payment processors and financial institutions for transaction verification
• Marketing partners and analytics providers
• Public databases and demographic information providers

2. How We Use Your Information

We use the collected information for various purposes to provide, maintain, and improve our services:

2.1 Service Delivery and Management

• Process and manage your bookings and reservations for the aura skypool dubai experience
• Provide access to our infinity swimming pool and luxury facilities
• Send booking confirmations, reminders, and updates
• Manage your account and preferences
• Process payments and prevent fraudulent transactions
• Provide customer support and respond to your inquiries

2.2 Communication and Marketing

• Send promotional offers, special discounts, and exclusive deals
• Deliver newsletters and updates about our services and events
• Inform you about new features, amenities, and improvements
• Conduct surveys and gather feedback to enhance your experience
• Send personalized recommendations based on your preferences

2.3 Business Operations and Analytics

• Analyze usage patterns and trends to improve our website and services
• Monitor and analyze the effectiveness of our marketing campaigns
• Conduct research and development for new services and features
• Generate statistical and demographic insights
• Optimize our operations and enhance customer experience

2.4 Legal and Security Purposes

• Comply with legal obligations and regulatory requirements in Dubai and UAE
• Protect against fraud, unauthorized access, and security threats
• Enforce our terms of service and other agreements
• Resolve disputes and address legal claims
• Ensure the safety and security of our guests and facilities

3. How We Share Your Information

We respect your privacy and do not sell your personal information to third parties. However, we may share your information in the following circumstances:

3.1 Service Providers and Business Partners

We may share your information with trusted third-party service providers who assist us in operating our business:

• Payment Processors: To process transactions and manage billing
• Technology Providers: For website hosting, data storage, and IT infrastructure
• Marketing Partners: To deliver targeted advertising and promotional campaigns
• Analytics Services: To analyze website traffic and user behavior
• Customer Service Platforms: To manage communications and support requests
• Email Service Providers: To send newsletters and promotional emails

3.2 Legal Requirements and Protection

We may disclose your information when required by law or to protect our rights:

• To comply with legal processes, court orders, or government requests
• To enforce our terms of service and other agreements
• To protect the rights, property, and safety of Aura Sky Pool, our guests, and the public
• To prevent or investigate fraud, security breaches, or illegal activities
• To respond to emergency situations involving health or safety risks

3.3 Business Transfers

In the event of a merger, acquisition, reorganization, or sale of assets, your information may be transferred to the acquiring entity. We will notify you of any such change and provide options regarding your information.

3.4 With Your Consent

We may share your information with third parties when you have given us explicit consent to do so, such as when you participate in co-branded promotions or events.

4. Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction:

4.1 Technical Safeguards

• Encryption: We use SSL/TLS encryption to protect data transmitted between your browser and our servers
• Secure Storage: Personal information is stored on secure servers with restricted access
• Firewalls: Advanced firewall systems protect our network infrastructure
• Access Controls: Multi-factor authentication and role-based access restrictions
• Regular Security Audits: Periodic assessments and penetration testing

4.2 Organizational Safeguards

• Employee training on data protection and privacy best practices
• Confidentiality agreements with all staff members and contractors
• Limited access to personal information on a need-to-know basis
• Regular monitoring and logging of system access
• Incident response procedures for potential security breaches

4.3 Payment Security

We use PCI DSS compliant payment processors to handle all credit card transactions. We do not store complete credit card information on our servers. Payment data is encrypted and processed through secure payment gateways.

5. Your Privacy Rights

You have certain rights regarding your personal information. Depending on your location and applicable laws, these rights may include:

5.1 Access and Portability

• Right to Access: Request a copy of the personal information we hold about you
• Right to Data Portability: Receive your data in a structured, commonly used format
• Right to Information: Understand how your data is being processed and used

5.2 Correction and Deletion

• Right to Rectification: Correct inaccurate or incomplete personal information
• Right to Erasure: Request deletion of your personal information under certain circumstances
• Right to Update: Modify your account information and preferences at any time

5.3 Control and Restriction

• Right to Restrict Processing: Limit how we use your personal information
• Right to Object: Oppose certain types of data processing, including direct marketing
• Right to Withdraw Consent: Revoke previously given consent for data processing

5.4 Marketing Communications

You can opt out of receiving marketing communications at any time by:

• Clicking the "unsubscribe" link in our emails
• Updating your communication preferences in your account settings
• Contacting us directly at contact@auraskypool.ae
• Calling us at +971 56 208 4719

5.5 Exercising Your Rights

To exercise any of these rights, please contact us using the information provided in the "Contact Us" section below. We will respond to your request within 30 days and may require verification of your identity before processing your request.

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience and collect information about how you use our website.

6.1 Types of Cookies We Use

• Essential Cookies: Necessary for the website to function properly, including session management and security features
• Performance Cookies: Collect anonymous information about how visitors use our website to improve functionality
• Functionality Cookies: Remember your preferences and settings to provide a personalized experience
• Marketing Cookies: Track your browsing activity to deliver relevant advertisements and measure campaign effectiveness
• Analytics Cookies: Help us understand user behavior and website performance through tools like Google Analytics

6.2 Third-Party Cookies

We may allow third-party service providers to place cookies on your device for:

• Social media integration and sharing functionality
• Advertising networks and retargeting campaigns
• Analytics and performance monitoring
• Customer support and live chat services

6.3 Managing Cookies

You can control and manage cookies through your browser settings. Most browsers allow you to:

• View and delete cookies
• Block third-party cookies
• Block cookies from specific websites
• Block all cookies
• Delete all cookies when you close your browser

7. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

7.1 Retention Periods

• Account Information: Retained while your account is active and for 3 years after account closure
• Booking Records: Maintained for 7 years for accounting and legal compliance purposes
• Payment Information: Retained as required by financial regulations and tax laws
• Marketing Communications: Kept until you unsubscribe or request deletion
• Website Analytics: Aggregated data retained indefinitely for statistical purposes
• Customer Support Records: Maintained for 5 years for quality assurance and dispute resolution

7.2 Deletion Procedures

When personal information is no longer needed, we securely delete or anonymize it using industry-standard methods. Backup copies are also deleted according to our data retention schedule.

8. International Data Transfers

Aura Sky Pool operates from Dubai, United Arab Emirates. If you are accessing our services from outside the UAE, please be aware that your information may be transferred to, stored, and processed in the UAE and other countries where our service providers operate.

We ensure that international data transfers comply with applicable data protection laws by:

• Implementing appropriate safeguards such as standard contractual clauses
• Ensuring service providers maintain adequate data protection standards
• Obtaining your consent where required by law
• Complying with UAE data protection regulations and international standards

9. Children's Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children without parental consent.

If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us immediately at contact@auraskypool.ae. We will take steps to remove such information from our systems.

For bookings involving minors, we require that reservations be made by a parent or legal guardian who accepts responsibility for the minor's use of our facilities.

10. Third-Party Links and Services

Our website may contain links to third-party websites, services, and social media platforms that are not operated by us. This Privacy Policy does not apply to third-party sites.

We are not responsible for the privacy practices or content of third-party websites. We encourage you to review the privacy policies of any third-party sites you visit.

Third-party services we may link to include:

• Social media platforms (Instagram, Facebook, Twitter, Telegram)
• Payment processors and financial institutions
• Travel and booking platforms
• Review and rating websites
• Partner hotels and hospitality services

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or business operations. When we make changes, we will:

• Update the "Last Updated" date at the top of this policy
• Notify you via email if you have an account with us
• Post a prominent notice on our website for significant changes
• Obtain your consent if required by applicable law

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Your continued use of our services after any changes indicates your acceptance of the updated policy.

12. Legal Compliance

Aura Sky Pool complies with applicable data protection laws and regulations, including:

• UAE Federal Law on Data Protection
• Dubai International Financial Centre (DIFC) Data Protection Law
• General Data Protection Regulation (GDPR) for EU residents
• Other applicable international data protection standards

We are committed to maintaining the highest standards of data protection and privacy in accordance with UAE law and international best practices.

13. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

We are committed to addressing your privacy concerns promptly and will respond to all inquiries within 5 business days.

14. Dispute Resolution

If you have a complaint about how we handle your personal information, please contact us first so we can attempt to resolve the issue. If you are not satisfied with our response, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

For residents of the UAE, complaints can be directed to:

• UAE Telecommunications and Digital Government Regulatory Authority (TDRA)
• Dubai Economy Department
• DIFC Commissioner of Data Protection (for DIFC-related matters)